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For a concept based on "a critical analysis of how people manage their emails and use their email clients" it contains an awful lot of design flaws.

The general workflow is pretty cool; different view modes, conversations etc. but then I see how the mother writes an email in the video (between 0:35 and 0:55) and I am surprised she can figure anything out.

The email pane is an intimidating white modal window, that does not give any visual cues as to what you can do with it. How can I drag it? Can I type anywhere? How do I send or dismiss it? To whom will it be sent?

Apparently messages have a subject (at least they are still email), but this is implicit. Having taught some older people how to use email, I know they struggle a lot with the concept of having a subject and they often confuse message and subject. With this subject, I am pretty sure the average "mom" will end up sending every message with the subject "Dear David" or something like that.

The sequence is concluded by the woman sending the email (around 0:53). She moves the mouse to the bottom of the message and all of a sudden a fucking tool bar pops up out of nowhere. There is no indication that that thing was even there, so how is anyone going to know that was there to begin with?

Don't get me wrong, there is a lot that can be improved about the way we interact with email, and there are a lot of things in this concept that I really like (for example the contact-list on the left, allowing you to drop a photo on a person's face to send it to them), but they introduce new flaws that are unacceptable. The footer of the page says the authors are from the Copenhagen Institute of Interaction Design, so I would have expected that rather than spending a lot of time on creating a sexy video (mission accomplished) they had put their concept to the test with some actual users. No doubt these flaws would have come to light immediately.



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