I live in urban Texas. At a glance, my truck has perfect paint. You can't see the 3rd party liner I put in and the gouges in the truck bed. Most of the time you aren't going to see all the gear or trailers I haul for different organizations. Sure, some people buy trucks to compensate for something, but some of us who have an entry level Ford F150 or Ram 1500 do in fact use them as trucks when you can't see it.