A little strange that the word "meme" does not appear anywhere in the article.

Perhaps the co-opting of the word by popular culture has removed Dawkins' meaning from the vocabulary of the masses? That's a shame if so. It is a powerful concept.

Anecdotally I’ve had someone tell me that Dawkin’s meme and internet memes are not the same thing because they wrote a graduate thesis stating so.

Demonstrating the power of memes in the process.

I guess this is an example of vaccinating against ideas.