I'm no MS fan but in this case it's Google that's doing the 3 Es. First they bundled their own adblocker in Chrome (embrace), then they're making their own standards to dictate what 3rd party ad blockers can do, under the guise of improving performance (extend) and now they're making it harder to make efficient 3rd party adblockers (extinguish).
It's pretty clear what the plan is here, Google naturally sees ad blocking as a threat and they know that they can't outright disable ad blockers so they take the long route to take it over. Make it functional enough that most users won't bother looking for an alternative but make sure that it can't threaten your business model.
It's pretty clear what the plan is here, Google naturally sees ad blocking as a threat and they know that they can't outright disable ad blockers so they take the long route to take it over. Make it functional enough that most users won't bother looking for an alternative but make sure that it can't threaten your business model.