If Netflix put a value on 'pretty much any piece of content' and they lack said content, that tells you something, right? It's not that value. If you were making deals for IP, then you very well know where and how these deals are made. Throwing away dozens, if not hundreds, of buyers for one or two and have them dictate the value is not that business, as evidenced by catalogue at Netflix. It's a dynamic system of sales with dozens of combinations and not even owners of IP can value them properly (apart from initial runs for certain movies).