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Different business models for different companies.


Pretty sure most companies would aspire to the model where 94% of the rent accrues to you...


not when you can control 85% of the market and just want your software in front as many people as possible so you can sell them ads. Do you really think google cares that much about making profit on smartphone hardware?


Then why have they made this phone?


> Then why have they made this phone?

To drive consumer demand in a direction that favors their software and online services, even if its other manufacturers (and, especially, other Android manufacturers) actually selling most of the hardware in the long run.

Not that they'd mind if their hardware took off, its just not the primary goal.


I'm sure Google's shareholders won't much mind if the Pixel could command anything close to the kind of margins Apple collects selling iphones.


It seems like Google treats the phones almost like concept cars. They are really just there to push the 3P manufacturers in the desired direction.


I think for the same reason Microsoft has started making hardware. Their partners are unreliable.


probably the same reason they released the pixel (notice the name?) chromebook, to have a high end reference design.




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