The $100 mentioned is the minimum cost to get an ad on Google TV, not what Slate spent (though that doesn't mean the $1300 doesn't include the cost of the ad).
That's a good point. I didn't think the $1,300 could include the production cost of ad mostly because I figured creating the ad would be much grater. I can't begin to guess what it would cost to make the ad so maybe $1,300 did include production costs but I doubt it. I think they would make a point of mentioning that.
