TV advertising is a completely different animal than the advertising Google is used to selling.
Ad "frequency" - eg how many times users see a given ad - is the most important metric for TV.
Without a large budget commitment it's extremely difficult to gauge the success or failure of a given campaign – even if you get a handful of visitors. That’s why you see brand advertisers continue to fill up the majority of TV spots.
Nearly everybody in this space has had a lot of trouble getting traction, internet advertisers don’t have the headspace for TV, and TV isn’t suited to small budget / small frequency campaigns.
Ad "frequency" - eg how many times users see a given ad - is the most important metric for TV.
Without a large budget commitment it's extremely difficult to gauge the success or failure of a given campaign – even if you get a handful of visitors. That’s why you see brand advertisers continue to fill up the majority of TV spots.
Nearly everybody in this space has had a lot of trouble getting traction, internet advertisers don’t have the headspace for TV, and TV isn’t suited to small budget / small frequency campaigns.