They're also non-Euclidean geometric shapes. So calling it fractal is ambiguous at best and requires you extract one element that makes a fractal. While there are times writing in such a way can be helpful, this is not one of those times. Instead, "Quality is consistent across levels" or even "Organizational quality is self-similar".
I didn't think fractals had to be geometric shapes, but Wikipedia seems to agree with you, so I stand corrected. (http://en.wikipedia.org/wiki/Fractal)
