Aside from the preachy tone, practical advice on iPhone marketing - send out a sexy rich HTML email the morning after your app is released to your targeted mailing list that tastefully showcases your brand new iPhone app with the all-important 'Available on the iPhone App Store' badge.
Not explicitly mentioned in the linked article is that the more gorgeous and non cookie-cutter your app's UI is, the better a chance it has of breaking through into the top charts. How else to differentiate your app from the standard UITableView/UITabBar drones out there? The best looking iPhone apps combine good looks with focused functionality.
Note: I've bought the MacHeist bundle before and I did recall getting the Voices launch email blast (and GMail search confirms) so I assume it was sent to Tap Tap Tap's (600k strong?!) mailing list only.
The TapTapTap email was sent out to MacHeist's email list. When purchasing a bundle, you can specify if you don't want to be part of the list, but by default, you are: http://grab.by/1n8R.
I've worked on some MacHeist developer relations projects before, and one of the benefits is the massive email list. Dan Grover, the developer of ShoveBox, participated in one of the bundles recently, and sums up his feelings in this comment: http://news.ycombinator.com/item?id=945891.
Not explicitly mentioned in the linked article is that the more gorgeous and non cookie-cutter your app's UI is, the better a chance it has of breaking through into the top charts. How else to differentiate your app from the standard UITableView/UITabBar drones out there? The best looking iPhone apps combine good looks with focused functionality.
Weightbot
http://tapbots.com/weightbot/
Note: I've bought the MacHeist bundle before and I did recall getting the Voices launch email blast (and GMail search confirms) so I assume it was sent to Tap Tap Tap's (600k strong?!) mailing list only.