On the topic of A/B testing, I was clicking around your site and I noticed that when I clicked on certain top level navigation buttons (such as purchase) it changed my choices based on the context. If I recall correctly (I'm not a professional designer by any means), many design books are against that. What caused you to decide to do that? Did you discover it focused the user's attention better?
Thank you for sharing this information with us! Data is always fascinating and your story is inspirational :-)
What caused you to decide to do that? Did you discover it focused the user's attention better?
I used CrazyEgg on my purchasing page, watched there be a lot of clicks on the top level navigation elements, figured "But wait, if they click any of those I don't get paid", started an A/B test with the consistent design versus a stripped-down menu, observed improvement with the stripped-down menu, and put my design books to use keeping my kitchen table level.
Thank you for sharing this information with us! Data is always fascinating and your story is inspirational :-)